Following the launch of the print campaign and the interactive online project www.armani.com/framesofyourlife, the Giorgio Armani eyewear collection is now the subject of a new travelling street initiative: Frames of Your Life. During November 2010, in Milan, Paris, London and Berlin, four young and cool photographers and trendsetters captured images of people on the streets who, just for a moment, become lead players for, and interpreters of, Giorgio Armani eyewear-style in front of the camera.
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